Alexander Baxter Studio has been working with Wildland in a number of capacities since 2018, from content creation to web design. Working in tandem with the designers and conservationists who make this such a special organisation, we helped clarify and unify Wildland's consumer-facing communications. In 2019, we introduced 'A Landscape Full of Hope', and tagline still in use today, and a North Star for the brand. We also built on the good work of other agencies to help clarify Wildland's graphic design, introducing a set of brand guidelines across the organisation.

The studio has photographed a number of properties for Wildland over the past five years, helping the collection of world-leading hospitality venues establish a strong and authentic tone of voice on social media and in the press. We have also acted as creative directors for a suite of films to further bolster communications.

In 2020, we created a new master-website for all of Wildland's activites. We built on this n 2024, when we created a bespoke booking solution to help ease user journeys, and deployed this across a number of new custom websites to strengthen the hospitality portfolio.